Overview

In my current role as Global Brand Marketing manager, I develop global brand and campaign strategy across social, media, CRM, ecommerce, retail and wholesale for 10+ launches annually.

Resume Highlights

• Shaped Gen Z-focused brand strategy, contributing to +8PP YoY brand health growth among Gen Z and young Millennials

• Developed the Big Tic Y2K relaunch, with nostalgia-led creative driving the campaign’s highest organic and paid social engagement; 58% of ecommerce shoppers were Gen Z/Millennial and the launch generated 1.5B+ impressions

• Shifted toward creator-led, video-first storytelling, with influencer Reels averaging 43.6% VTR vs. 5% for brand creative and select content delivering 250%+ above-benchmark views

• Directed go-to-market strategy for high-profile IP collaborations (Minecraft, Star Wars, Marvel), driving above-benchmark DTC sell-through and organic social engagement of 3.8% — 52% above company benchmark

• Shaped strategy for the Nick Jonas global ambassador partnership, generating 6B+ impressions and a 65% lift in ecommerce traffic